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Joe H.

Marketing (University)
Education and
work experience
  • 2020 PhD in Business Management, The British University in Dubai, UAE
  • 2005 MBA in Business Marketing, American University of Technology, Lebanon
  • 2002 BSc in Biochemistry, The Lebanese University, Lebanon


  • Four years teaching experience in higher education at undergraduate and postgraduate level.
  • Example of module taught: Digital Marketing Strategy, Social Media and Content Planning, Marketing and Digital Communications, The Management of a Digital Marketing Project, Principles of Marketing, Marketing Research

About me


PhD University professor

Joe Hazzam is a Lecturer in Digital Marketing at Staffordshire University, United Kingdom, where he acts as course leader of the BA digital and social media programme. He also delivers workshops and masterclasses on social media and digital marketing strategies to SMEs and entrepreneurs. He received his PhD from The British University in Dubai. He has published in journals such as Journal of Strategic Marketing and Journal of Marketing Theory and Practice, Young Consumers, among others. His research interests include digital marketing capabilities, social media, and online customer and student engagement.
Joe’s academic teaching and research interests are augmented by seventeen years of practical marketing experience, focusing on strategic and digital marketing. He holds various professional associations and accreditations such as membership of the American Marketing Association, Certified Practising Marketer of the Australian Marketing Institute, and Professional Certified Marketer of the American Marketing Association.
Joe is passionate about student engagement and development. He is always motivated, flexible, and hard-working, and committed to both student success and his own professional development.

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